## Average Engagement Ring Cost 2022 vs 2025: USA Montgomery, VN Ho Chi Minh City, ID Jakarta.

Finding the perfect engagement ring involves navigating a myriad of choices, from diamond cuts and carat weights to metal types and setting styles. One crucial aspect of this journey is understanding the average cost of an engagement ring, which can vary significantly depending on location, economic factors, and individual preferences. This article aims to shed light on how these costs have evolved between 2022 and 2025 in diverse markets like Montgomery, USA; Ho Chi Minh City, VN; and Jakarta, ID. Thinking about your budget? Use our helpful online **calculator** to estimate the potential cost based on your specific desires.

### **Engagement Ring Cost Fluctuations: USA, VN, ID**

The engagement ring market is a complex ecosystem influenced by global economic trends, supply chain dynamics, and shifting consumer behaviours. Analysing the average cost across different regions provides valuable insights into the interplay of these factors. For jewellers, retailers, market analysts, and potential buyers (including individuals planning proposals, couples researching options together, and even wedding planners), understanding these fluctuations is crucial for making informed decisions. This analysis particularly benefits those looking to purchase diamonds, coloured gemstones, gold, platinum, or other precious metals. The engagement ring sector falls squarely within the luxury goods industry, and it operates primarily in retail environments (both physical stores and online platforms). The client base is diverse, spanning various income levels and cultural backgrounds. The service scenario encompasses everything from initial consultations and design customisations to ring sizing, repairs, and insurance appraisals.

**United States (USA) - Montgomery, Alabama:**

In the United States, the average cost of an engagement ring has traditionally been tied to the "two-month salary" rule, though this guideline has become increasingly flexible in recent years. In Montgomery, Alabama, a metropolitan area with a blend of Southern charm and modern influences, the average spend reflects a balance between tradition and contemporary trends.

In 2022, the average engagement ring cost in Montgomery likely hovered around $5,500 to $6,500 USD. This figure is influenced by several factors. The demand for ethically sourced diamonds was on the rise, which often adds a premium to the overall price. Round-cut diamonds remained a popular choice, contributing to the demand and potentially the price. Moreover, the increasing popularity of lab-grown diamonds provided an alternative for budget-conscious buyers.

Fast forward to 2025, and we observe a shift in the landscape. The average price range in Montgomery, is estimated to have risen to approximately $6,000 to $7,500 USD. Several forces contribute to this increase. Inflation, a significant factor in the US economy, has naturally driven up prices across various consumer goods, including jewellery. Supply chain disruptions, which persisted throughout 2023 and 2024, also played a role by impacting the availability and cost of raw materials, such as diamonds and precious metals. The increased use of technology in jewellery design and manufacturing, while enhancing customisation options, may have also added to the cost. Furthermore, the rising trend of personalized engagement rings, often involving intricate designs and unique gemstones, has significantly influenced the average spend. This also reflects the evolving tastes of Millennials and Gen Z, who tend to favor personalized and sustainable products. Online jewellery retailers have gained more traction in Montgomery. This means that consumers have more choices than before. The intense competition among sellers could potentially drive the price down. Therefore, many jewellers offer value added services like lifetime warranties, free cleaning and inspection services to attract customers.

In the Montgomery market, the impact of lab-grown diamonds has been substantial. As consumers become more educated about the quality and value of lab-grown diamonds, their acceptance and adoption have significantly increased. This has led to a wider range of options for buyers seeking larger stones or higher quality diamonds at a more accessible price point. As a result, traditional diamond retailers in Montgomery have had to adjust their pricing strategies and product offerings to remain competitive.

Another aspect to consider is the impact of social media and influencer marketing. Engagement rings are highly visual products, and platforms like Instagram and Pinterest play a significant role in shaping consumer preferences and purchasing decisions. Jewellery brands and retailers have leveraged these platforms to showcase their products, promote their designs, and engage with potential customers. This increased visibility and marketing efforts can also contribute to higher demand and, consequently, higher prices.

**Vietnam (VN) - Ho Chi Minh City:**

In Ho Chi Minh City, Vietnam, the engagement ring market presents a distinct set of dynamics shaped by cultural traditions, economic growth, and evolving consumer preferences. The average engagement ring cost in Ho Chi Minh City tends to be lower than in developed countries like the United States, but it has steadily increased over the years due to the country's economic development and rising incomes.

In 2022, the average engagement ring cost in Ho Chi Minh City was approximately $2,500 to $3,500 USD. This range reflects a combination of factors. The local preference for yellow gold as the primary metal for engagement rings has a significant impact on the pricing. Yellow gold is traditionally seen as a symbol of wealth and prosperity in Vietnamese culture, and its use is deeply ingrained in many jewellery designs. Additionally, the popularity of smaller diamonds and diamond simulants, such as cubic zirconia, allows couples to find affordable options that still meet their aesthetic requirements.

By 2025, the average engagement ring cost in Ho Chi Minh City has experienced a notable increase, estimated to be around $3,000 to $4,500 USD. This growth is attributed to several key drivers. The rapid urbanization and economic expansion in Vietnam have led to increased disposable income among the middle class, allowing them to spend more on luxury goods like engagement rings. The influence of Western culture and fashion trends has also played a role, with more couples opting for diamond rings influenced by international designs. The adoption of platinum and white gold, while still less common than yellow gold, has been gradually increasing as well. Moreover, the accessibility of online shopping and international jewellery brands has broadened consumer choices and competition within the local market.

The sourcing of diamonds and gemstones also affects the costs of engagement rings in Ho Chi Minh City. Most diamonds are imported, making them subject to import duties and taxes, which can influence the overall price. Local jewellery manufacturers and retailers often source smaller diamonds from India and Thailand, while larger and higher-quality diamonds are typically imported from established diamond trading centers such as Belgium and Israel. The ethical sourcing of diamonds is becoming an increasingly important consideration for Vietnamese consumers, but the adoption of responsible sourcing practices is still in its early stages compared to developed countries.

Customization is another factor that is contributing to the rising costs of engagement rings in Ho Chi Minh City. More couples are seeking unique and personalized designs that reflect their individual styles and preferences. This has led to an increased demand for custom-made rings, which often involve more intricate craftsmanship and higher material costs. Local jewellers and designers are adapting to this trend by offering bespoke services, collaborating with customers to create one-of-a-kind pieces that align with their vision.

Finally, the influence of social media and online platforms cannot be underestimated. Vietnamese consumers are highly active on social media, particularly Facebook and Instagram, where they discover new trends, research product options, and share their purchases with friends and family. Jewellery brands and retailers have recognized the importance of these platforms and are actively engaging with customers through targeted advertising, influencer marketing, and user-generated content. This increased visibility and online engagement can influence consumer preferences and ultimately contribute to higher prices in the engagement ring market.

**Indonesia (ID) - Jakarta:**

The engagement ring market in Jakarta, Indonesia, mirrors a blend of cultural traditions, economic realities, and emerging global trends. The average cost of an engagement ring in Jakarta is typically lower compared to both the United States and Vietnam, but the market is characterized by a wide range of options to cater to diverse budgets and preferences.

In 2022, the average engagement ring cost in Jakarta hovered around $1,800 to $2,800 USD. This figure is influenced by several factors. Gold is the dominant metal choice for engagement rings in Indonesia, reflecting the country's rich cultural heritage and the perception of gold as a safe and valuable investment. The popularity of locally sourced gemstones, such as pearls and various types of coloured gemstones, also contributes to the affordability of many engagement rings. Furthermore, the widespread availability of diamond simulants and alternative stones allows couples to find attractive options within their budget constraints.

By 2025, the average engagement ring cost in Jakarta has experienced a modest increase, estimated to be between $2,200 to $3,500 USD. This growth is driven by several key factors. The growing middle class in Indonesia has increased disposable income and a desire for more luxurious items, including higher-quality engagement rings. The influence of Western culture and media has led to a greater appreciation for diamond rings, with more couples seeking traditional solitaire designs or intricate diamond settings. The increasing availability of online shopping platforms and international jewellery brands has expanded consumer choices and competition within the local market.

The sourcing of diamonds and gemstones is an important consideration in the Jakarta engagement ring market. While Indonesia has its own supply of gemstones, the majority of diamonds are imported, primarily from India, China, and other Asian countries. This means that the price of diamonds is subject to currency fluctuations, import duties, and transportation costs. Ethical sourcing of diamonds is an emerging concern among Indonesian consumers, but the adoption of responsible sourcing practices is still less prevalent compared to Western markets. Local jewellery manufacturers and retailers often work with established diamond suppliers to ensure the quality and authenticity of their stones.

The influence of religious and cultural traditions is also a significant factor in the Jakarta engagement ring market. Indonesia is a predominantly Muslim country, and Islamic traditions often influence engagement and marriage customs. While there are no specific restrictions on the type of engagement ring that can be worn, many couples choose rings that align with their religious beliefs and cultural values. This may involve opting for simpler designs, avoiding extravagant displays of wealth, or incorporating symbolic elements into the ring design.

Customization is a growing trend in Jakarta, as more couples seek unique and personalized engagement rings that reflect their individual styles and stories. Local jewellers and designers are responding to this demand by offering bespoke services, allowing customers to create custom-made rings that incorporate their desired materials, designs, and gemstones. This personalized approach can add to the overall cost of the ring but also ensures that the couple receives a truly special and meaningful piece of jewellery. Social media plays a significant role in this trend. Many prospective brides and grooms use Instagram and TikTok to research engagement ring designs, find inspiration from celebrity engagements, and share their own ring preferences with their partners.

By understanding the evolving costs and trends in these diverse markets, individuals can navigate the engagement ring buying process with greater confidence and make informed decisions that align with their budget and personal preferences.